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Title
Text copied to clipboard!Online Marketing Executive
Description
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We are looking for an Online Marketing Executive to join our dynamic marketing team. As an Online Marketing Executive, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Key responsibilities include planning and executing all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising. You will measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). You will identify trends and insights, and optimize spend and performance based on the insights.
You will also brainstorm new and creative growth strategies, plan, execute, and measure experiments and conversion tests, and collaborate with internal teams to create landing pages and optimize user experience. You will utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
The Online Marketing Executive will also be responsible for instrumenting conversion points and optimizing user funnels, collaborating with agencies and other vendor partners, and evaluating emerging technologies. You will provide thought leadership and perspective for adoption where appropriate.
If you are creative, analytical, and results-driven, and you thrive in a fast-paced environment, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and implement online marketing strategies
- Manage digital campaigns across various platforms
- Monitor and analyze campaign performance metrics
- Optimize content for SEO and SEM
- Coordinate with design and content teams
- Oversee social media presence and engagement
- Generate reports on marketing ROI and KPIs
- Identify new digital marketing trends
- Collaborate with external agencies and partners
- Plan and execute email marketing campaigns
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing or related field
- Proven experience in digital marketing
- Strong understanding of SEO, SEM, and analytics tools
- Excellent written and verbal communication skills
- Ability to manage multiple projects simultaneously
- Creative thinking and problem-solving skills
- Familiarity with social media platforms
- Experience with email marketing tools
- Analytical mindset with attention to detail
- Ability to work independently and as part of a team
Potential interview questions
Text copied to clipboard!- What digital marketing platforms have you managed?
- Describe a successful online campaign you led.
- How do you measure the effectiveness of a campaign?
- What SEO strategies have you implemented?
- How do you stay updated with digital marketing trends?
- What analytics tools are you proficient in?
- Describe your experience with social media marketing.
- How do you handle tight deadlines and multiple projects?
- What is your approach to content optimization?
- Have you worked with external agencies or partners before?
